Leadership Team

Strategic thinkers. Market veterans. Clarity builders.

GV Kashyap - Principal Advisor | Brand Strategist

GV Kashyap

Principal Advisor | Brand Strategist

Almost two decades in advertising, brand strategy, and marketing leadership. Has led thinking for brands across FMCG, BFSI, real estate, healthcare, and infrastructure. He brings a rare combination of strategic clarity and business pragmatism—rooted in understanding what drives markets, not just what looks good in presentations.

Ashok Nair - Principal Advisor | Creative Strategist

Ashok Nair

Principal Advisor | Creative Strategist

An award-winning creative leader with a flair for turning brand strategy into emotionally resonant ideas. Has shaped campaigns for some of India's most visible brands. Equally comfortable with high-level brand narratives and sharp tactical communication. Believes the best creativity comes from understanding the conflict first.

Sunil Mukkath - Principal Advisor | Research and Insight Mining

Sunil Mukkath

Principal Advisor | Research and Insight Mining

A specialist in uncovering consumer truths and market patterns that others miss. Brings rigour to brand thinking with data-backed insights, ethnographic depth, and trend analysis that cuts through assumptions. His work turns ambiguity into clarity—helping brands see not just what customers say, but what they actually mean.

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